Maximizing ROAS & eCommerce Revenue
Uncover how we built and scaled a global media strategy to enhance a F1000 advertisers’ media mix and integrate their omnichannel performance marketing program.
THE CHALLENGE
Scaling Paid Media & eCommerce Initiative
Waters ™ is a Fortune 1000 company and one of the leading analytical laboratory manufacturing companies. In 2021, Bergner Consulting partnered to launch and scale an eCommerce initiative. One of the key deliverables was managing their global digital strategy while expanding their media from a lower-funnel-focused keyword plan to a full-funnel strategy to engage new customers across multiple channels.
We started small by launching a pilot to gather data. Then strategically we expanded the channel mix, leveraged data to understand the customer journey, and optimized the bid strategies as we scaled to other countries.
GOALS
Maximize ROAS
eCommerce Revenue
STRATEGY AND EXECUTION
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A Sophisticaed 3-Phased Approach
Bergner Consulting’s solution was to develop a sophisticated analysis utilizing advanced regression-based modeling to quantify performance media’s impact based on historical brand data and industry benchmarks.
This helped determine the efficiency and effectiveness of each performance media channel in driving brand health.
Pilot
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Scale
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Optimize the Mix
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THE RESULTS
Working with Bergner Consulting on both strategy and execution, Waters was able to efficiently expand their media program globally, evolve current one-off tactics into a more holistic media plan, understand the role and expectation of a healthy channel mix, install a rigorous test-and-learn methodology, and leverage data to deliver more valuable and personalized messages.
The eCommerce Global Paid Channels included Paid Search, Paid Social, and Display. Waters ™ was able to better understand how their customers are engaging with the brand, resulting in 200% growth in channel revenue, 7.5x return-on-ad-spend, and a 50% reduction in customer acquisition cost.
7.5x ROAS
Between investments in search, social, and programmatic
30% eCommerce Adoption
Between investments in search, social, and programmatic
Ready to level-up your performance marketing?