Digital Transformation

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Taking Traditional Marketing Digital

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DIGITAL TRANSFORMATION WITH A 25-YEAR-OLD RETAILER

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Brief

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We received a referral for a local business that had been very successful building it brand through traditional print media. Their sales had started to lag behind prior years and were noticing much smaller competitors starting to steal market share.

Our objectives were:

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Grow Revenues

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Identify why smaller competitors were attracting new business

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Modernize our Messaging

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Deliverables

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The first task was to take an inventory of current marketing strategies and determine their effectiveness.

Next, we did a thorough industry analysis to evaluate the competition before building our strategy.

Lastly, we began auditing their current website and promotional materials identify new opportunities.

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Build a digital marketing strategy

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Modernize their current website

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Find new opportunity for growth

[/fusion_li_item][/fusion_checklist][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ last=”yes” spacing=”yes” center_content=”yes” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=”” min_height=””][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”125px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”100″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Marketing Strategy[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”100″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Web Design[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”80″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Tracking and Analytics[/fusion_progress][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_progress height=”” text_position=”” show_percentage=”no” unit=”” percentage=”87″ filledcolor=”” filledbordersize=”” filledbordercolor=”#d3d6e0″ unfilledcolor=”” striped=”no” animated_stripes=”no” textcolor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]Industry Research & Analysis[/fusion_progress][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”100″ padding_right=”” padding_bottom=”150″ padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”10%” padding_bottom=”0px” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Results

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The results were immediate. The combination of the trustworthy brand with loyal customers, coupled with the new promotional strategy let the 50 percent increase in revenue. The key contributors were modernizing the marketing approach inclusive of a responsive and mobile friendly website, shifting the majority of marketing budget from print to digital, and implementing a complex SEO strategy targeting new customers.

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FEATURED PROJECTS

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Creative SEO Strategy

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Learn how we creatively devised a comprehensive SEO strategy to capitalize on new markets.

[/fusion_text][fusion_button link=”https://www.bergnerconsulting.com/work/search-engine-optimization/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”lightgray” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”small” stretch=”default” shape=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Read More[/fusion_button][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_4″ layout=”1_4″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” border_position=”all”][fusion_imageframe image_id=”12473″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”Digital Transformation image ” link=”https://www.bergnerconsulting.com/work/digital-transformation/” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://www.bergnerconsulting.com/wp-content/uploads/2016/07/PPC-300×240.jpg[/fusion_imageframe][fusion_title margin_top=”20″ margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”none” sep_color=””]

Digital Transformation

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Learn how we assisted a 25-year-old retailer with strategies to reconnect with their customers.

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Competitive Research

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Supporting a venture capital firm as they analyzed the industry and made an investment.

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PPC Bid Management

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Learn how we overhauled a non-profits PPC program to stretch their budget and maximize results.

[/fusion_text][fusion_button link=”https://www.bergnerconsulting.com/work/ppc-bid-management/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”lightgray” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”small” stretch=”default” shape=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Read More[/fusion_button][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”-80″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”none” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”” border_color=”” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”0px” padding_bottom=”0″ padding_left=”0px” margin_top=”0px” margin_bottom=”0px” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_portfolio layout=”grid” picture_size=”auto” text_layout=”no_text” columns=”5″ one_column_text_position=”below” column_spacing=”0″ number_posts=”5″ portfolio_title_display=”all” portfolio_text_alignment=”left” filters=”no” cat_slug=”” exclude_cats=”” pagination_type=”none” hide_url_params=”off” offset=”” content_length=”excerpt” excerpt_length=”35″ strip_html=”yes” carousel_layout=”title_on_rollover” scroll_items=”” autoplay=”no” show_nav=”yes” mouse_scroll=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” class=”” id=”” background_color=”#303745″ background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”10%” padding_right=”0px” padding_bottom=”0%” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_builder_row_inner][fusion_builder_column_inner type=”3_4″ layout=”3_4″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” border_position=”all”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]

Connect with our Marketing Practice

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