Taking Traditional Marketing Digital

DIGITAL TRANSFORMATION WITH A 25-YEAR-OLD RETAILER

Brief

We received a referral for a local business that had been very successful building it brand through traditional print media. Their sales had started to lag behind prior years and were noticing much smaller competitors starting to steal market share.

Our objectives were:

  • Grow Revenues

  • Identify why smaller competitors were attracting new business

  • Modernize our Messaging

Deliverables

The first task was to take an inventory of current marketing strategies and determine their effectiveness.

Next, we did a thorough industry analysis to evaluate the competition before building our strategy.

Lastly, we began auditing their current website and promotional materials identify new opportunities.

  • Build a digital marketing strategy

  • Modernize their current website

  • Find new opportunity for growth

Marketing Strategy
Web Design
Tracking and Analytics
Industry Research & Analysis

Results

The results were immediate. The combination of the trustworthy brand with loyal customers, coupled with the new promotional strategy let the 50 percent increase in revenue. The key contributors were modernizing the marketing approach inclusive of a responsive and mobile friendly website, shifting the majority of marketing budget from print to digital, and implementing a complex SEO strategy targeting new customers.

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