Saving Clients Money through PPC Bid Management

OPTIMIZING GOOGLE AD GRANTS TO DRIVE PROFITS

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Brief

Earning a Google Grant is the first step. After months of underutilizing the grants, we received a call from a Global Non-profit organization needing help managing their Adwords account to fully maximize the impact.

Our objectives were the following:

  • Find out why the Ad Grants weren’t driving more clicks

  • Evaluate the Content

  • Increase Sign-ups

Deliverables

Ad Grants have their own set of challenges. In this case, the maximum bids for this Grant Account were $2 per click; however, the industry was trending near $5-$10 per click. Our next step was to get creative. We did LOTS of research on creative keywords. We developed customer segments for targeting at each level of the funnel and made sure to capture and track all of our visitors through extensive UX deigns improvements and testing.

  • Ran a Adwords Audit

  • Setup Tracking & Conversions

  • Created Customer Segments

  • Setup Lead Capture Pages

  • Lots and LOTS of Keyword Research

Keyword Research
PPC Bid Optimization
Lead Gen Page Development
UX & Testing

Results

After months of rigorous testing, tweaking landing pages, adding target segments, chasing the long-tail keywords, and optimizing our bid strategy we were able to drive more leads (and signups), utilize more of the Ad Grant (saving millions in Ad spend), and support a growing non profit that is making a lasting impact on the world.

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